CASE STUDY
—

Watch Brand

“Dolor magna eget est lorem ipsum. Nibh nisl condimentum id venenatis. In est ante in nibh. Facilisis sed odio morbi quis commodo odio aenean sed!”
— Lorem Ipsum
 
 

Campaign Overview

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Aliquam sem et tortor consequat id porta. Mauris pharetra et ultrices neque ornare aenean euismod. Tincidunt vitae semper quis lectus. Eget nunc scelerisque viverra mauris in. Dolor magna eget est lorem ipsum. Nibh nisl condimentum id venenatis. In est ante in nibh.

Results

  • Online digital advertising had a recall of 20% among Australians and 28% among New Zealanders.

  • Brand recall of the Cook Islands increased by 5% and desire to visit increased by 3% among Australians.

  • Perception of the Cook Islands as ‘adventurous’ increased by 2% among Australians and 4% among New Zealanders (in addition to it being perceived as an ‘exploring’ destination).

  • Reached 2.5M unique audiences with over 41K click-throughs.

  • Video viewability ads, display and search ads achieved well above benchmark.